Embracing Kaitiakitaka

Climate Action for Wānaka Businesses

In an era where environmental consciousness is no longer a choice but a necessity, the Māori principle of Kaitiakitaka—guardianship of the land—has never been more relevant. It’s a worldview that recognises our deep connection to the natural world and the responsibility we all share to protect and preserve it. In Wānaka, this sense of collective care runs through our community, driving the way we think about the future of both our place and our people.

One of the local champions leading this charge is Dr. Carly Green. A Wānaka local for over 15 years, Carly holds a PhD in International Climate Change Policy and has spent two decades working in global climate mitigation. She’s not just an expert in greenhouse gas accounting—she’s a passionate advocate for empowering businesses to embrace sustainability and take meaningful action.

Why This Matters for Your Business?

Sustainability isn’t just about doing the right thing—it’s also about future-proofing your business. More than ever, customers are looking to spend their money with businesses that reflect their values. According to Carly, there’s a noticeable shift happening, with growing demand from visitors and locals alike for climate-conscious experiences and products.

“Customers and clients are becoming much more aware of their impact on the environment and want to connect with like-minded businesses who see the need for change too,” Dr Carly explains.

For Wānaka businesses, this presents both a challenge and an opportunity. Those who step up, take action, and tell their sustainability story are not only helping to protect the place we all love—they’re also strengthening their relationships with their customers and creating a deeper sense of trust and loyalty.

So, what does this mean for your business?

Here are some key takeaways to shift from intention to action:

• Understand your impact: Begin by measuring your emissions or identifying the areas of your business that have the largest environmental footprint—energy use, waste, or transport.
• Collaborate, don’t isolate: Join forces with other local businesses to share ideas and solutions. Whether it’s bulk purchasing sustainable supplies or carpooling for staff, collaboration can drive real impact.
• Tell Your Story: Be transparent about the steps you’re taking. Customers want to support businesses that align with their values, so don’t be afraid to share your journey.
• Think long-term: Sustainable practices aren’t about quick fixes. It’s about making decisions that will benefit your business, the community, and the environment for years to come.

“In an era where environmental consciousness shapes not only business decisions but also visitor perceptions, sustainability is no longer a choice — it’s an expectation.”

By taking these steps, you’re not only strengthening your business—you’re helping to protect the very environment that makes this place so special and appealing to visitors who seek meaningful experiences.