Navigating Digital Marketing
Practical Tips for Wānaka Businesses
A strong digital presence is essential for any business wanting to connect with customers and grow. Whether you’re a boutique accommodation provider, a food truck owner, or an experience operator in Wānaka, understanding digital marketing can elevate your reach and impact. Here are some practical tips to help you navigate social media, SEO, and online booking platforms.
1. Mastering Social Media
Social media is a powerful tool for building your brand and engaging with both locals and visitors.
- Know your audience: Identify which platforms your ideal customers use most—Instagram and Facebook are key for tourism and hospitality.
- Consistency is key: Post regularly but with purpose. Use a mix of content—behind-the-scenes moments, guest testimonials, and stunning shots of Wānaka’s landscapes.
- Engage and interact: Respond to comments and messages promptly. Authentic engagement builds trust and loyalty.
Tip: Use relevant hashtags like #LoveWanaka or #WanakaNZ to increase your visibility.
2. Boosting Your SEO
Search engine optimisation (SEO) helps people find your business online when they search for services in Wānaka.
- Optimise your website: Ensure your site is fast, mobile-friendly, and easy to navigate.
- Local SEO matters: Use keywords like “Wānaka accommodation,” “Wānaka tours,” or “best places to eat in Wānaka.”
- Google Business Profile: Keep your Google listing updated with accurate contact details, opening hours, and recent photos.
Tip: Encourage satisfied customers to leave Google reviews—they can significantly boost your search rankings.
3. Maximising Online Booking Platforms
With many travellers booking experiences online, having a seamless booking system is crucial.
- Integrate a booking engine: Ensure your website supports direct bookings with an easy-to-use system.
- Highlight instant confirmation: Modern travellers expect convenience, so a simple and quick booking process can drive more sales.
Tip: Use clear calls-to-action on your website, like “Book Now,” to guide visitors toward booking.
Want to know more? Check out the workshops and training calendar to stay up to date with the latest digital marketing strategies and skills on offer as part our our capability and training programme.
