Strengthening Shared Services
In a game-changing move for regional tourism, Lake Wānaka Tourism (LWT) and Destination Queenstown (DQ) are taking their shared services partnership to the next level. Building on the success of their 2024 agreement, which streamlined trade, business events, data, community funds, and HR/administration, they are now expanding into marketing, media, communications, and Destination Management Plan (DMP) activities.
This evolution isn’t just about efficiency—it’s about impact. By working smarter and strategically aligning efforts, both organisations are reinforcing their commitment to sustainable tourism growth, stronger local engagement, and a more powerful, unified approach to showcasing our region to the world.
Amplifying Our Collective Impact
Under the leadership of Mat Woods, CEO across both RTOs, this enhanced model will ensure LWT remains highly responsive to its members and community while leveraging the strengths of a unified approach. And let’s be clear—Wānaka’s distinct identity isn’t going anywhere. This collaboration is about doing more, achieving more, and making a bigger impact while staying true to what makes Wānaka special.
“This isn’t just operational fine-tuning; it’s about scaling up our capability and ensuring Wānaka continues to shine on the global stage while preserving its unique character,” says Woods.
This next step in our shared services model strengthens our ability to deliver world-class destination marketing and management, setting both Wānaka and Queenstown up for long-term success.
What This Means for Our Members
- Seamless Support: Your member services remain unchanged, ensuring consistency and easy access to the resources you rely on.
- Top-Tier Expertise: We’re bringing together the best industry minds, data-driven insights, and strategic resources to drive sustainable tourism growth.
- Bigger Impact: A more cohesive, collaborative approach means greater opportunities to elevate Wānaka’s profile while contributing to regional success.
LWT and DQ remain dedicated to showcasing the extraordinary offerings of the Queenstown Lakes region. This strengthened collaboration marks an exciting new chapter in delivering world-class destination marketing and management while ensuring Wānaka’s distinct spirit continues to thrive.
