The shared services model allows us to pool expertise, streamline operations, and invest in specialist roles that directly benefit our industry and our place. This approach enables us to be more strategic, responsive, and effective in delivering marketing, destination management, and visitor servicing.

• Stronger Industry Support – A more coordinated approach means better advocacy, research, and strategic planning for our region.
• Enhanced Marketing & Promotion – A dedicated marketing team ensures Wānaka continues to be positioned as a world-class destination.
• Specialist Expertise – By combining forces, we can invest in dedicated roles such as marketing, member services, and destination development, ensuring each area receives expert focus.

Efficiency & Impact – Shared services reduce duplication, allowing us to channel resources into high-value initiatives that support our members and enhance the visitor

At the heart of our shared services model is a commitment to destination management. Our work aligns with the Destination Management Plan, ensuring we take a long-term, sustainable approach to tourism. Through data-driven decision-making, industry collaboration, and community engagement, we’re shaping a visitor economy that benefits both our place and its people.

 Learn more about the Destination Management Plan here 

The  shared services model is about collaboration.  By working smarter together, we’re ensuring the long-term success of Wānaka’s visitor economy while staying true to what makes this place special.

 Meet the team supporting this partnership over at Destination Queenstown or reach out to joint CE Mat Woods.