Building an Effective Content Strategy with Brand + Butter
Marketing has the power to help your business achieve its goals, but without a clear strategy, can drain energy, time and resources. In this workshop, Brand + Butter will lead you along the journey to setting measurable objectives, understanding your audience, establishing what you want to say and the most effective platforms to utilise.
This two-hour course will cover:
- Identifying your values and the key principles of mindful marketing
- How to set goals – what do you want to achieve and how are you going to measure it?
- Understanding your audience – where are they and what type of content do they want to engage with?
- Content pillars – your key talking points, including tips on communicating sustainability
- Channel strategy – what platforms to use, when and how to use them
- Planning tips – an efficient, effective process for delivering your content strategy
Zoe Hawkins is the founder of Brand + Butter. A creative director, writer and marketing strategist, she works with businesses around the world to build impact-led, purpose-driven brands that use their platform, power and marketing dollar for good.
